Resources
Africa Entertainment and Media Outlook Report 2024 - 2028
The PwC has just released the Africa Entertainment and Media Outlook Report 2024 - 2028. This report looks at the #entertainment and #media landscapes with regards to audience consumption. It provides critical insights for industry leaders as they navigate key decisions. The 13th annual outlook explores the drivers, inhibitors, trends, and insights shaping the African entertainment and media market in South Africa, Nigeria, and Kenya over the next five years.
Download ReportFORGING AHEAD: PR TRENDS THAT WILL SHAPE 2025
2024 is behind us now! Towards the end of the year, we asked PR Pros which trends stood out for them. Most agreed that AI tools were the most impactful. The ever-evolving PR industry will continue to change, and new trends will emerge. To stay ahead, PR professionals must adapt. In our section, Voices of PR, we capture expert predictions on trends that will shape PR in 2025. Download the report to see how you can level up!
Download ReportKenya’s Media Landscape 2024 Report
Kenya’s media landscape is shifting, with advertising spend declining amid economic pressures. The latest Media 2024 Landscape Report by ReelAnalytics highlights key industry trends, revealing how brands are adjusting their strategies to remain visible and impactful. With budgets tightening, strategic storytelling and audience-driven campaigns will be more important than ever. This report offers valuable insights to help PR teams navigate the evolving landscape and optimize their approach. Read the full analysis by ReelAnalytics to stay ahead of the curve.
Download ReportPwC’s 28th Annual Global CEO Survey – Key Insights for East Africa’s Business Landscape
The PwC 28th Annual Global CEO Survey – East Africa provides a deep dive into the priorities, concerns, and strategies shaping businesses in the region. The report highlights economic optimism, with 72% of East African CEOs expecting growth, while also identifying key challenges such as macroeconomic volatility, cyber risks, and talent shortages. A major theme in this year’s survey is reinvention, with CEOs acknowledging the need for transformation to remain competitive. The report explores the role of AI in business strategy, the growing emphasis on climate-conscious investments, and the evolving nature of leadership in a rapidly changing world. For PR Pros, these insights are invaluable in understanding the business environment and aligning communication strategies with leadership priorities.
Download ReportWomen in PR Report: Addressing the Gender Gap in Leadership
Originally published in 2020, this report remains highly relevant in today’s conversations about gender equity in public relations. Despite making up the majority of the PR workforce, women continue to be underrepresented in leadership roles. The report delves into the challenges, biases, and structural barriers that hinder women’s career progression in PR. It also highlights actionable solutions, from mentorship and sponsorship to inclusive policies, that can help bridge the gender gap. Read the full report to explore how we can create a more equitable future for women in PR.
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